2018 - 2019
Innovative Design is a student-run creative agency at UC Berkeley that offers pro-bono design services to student organizations. The following works are highlights from my two semesters on the Marketing Team, Innovative Design's in-house team that is responsible for all aspects of campaign development for events we host. The following are campaigns I directed from my semester as Marketing Lead.
MAIN CAMPAIGN POSTER
Our concept was based on mystical design that incorporated all creative disciplines of Innovative Design: graphic design, photography, and web design.
Hone and Explore
THREE ALTERNATE FLYERS
Our campaign was based on the concept of travel and destinations. Our three different poster designs represented three destinations i.e. three different days of the event.
Come Make Your Mark
MAIN CAMPAIGN FLYER
For our marketing campaign, we wanted to highlight our sponsor, 1951 Coffee Company, so we incorporated photographs of coffee and food from the cafe. We also used the eponymous CMYK color palette with a fresh, fun take.
PROMOTIONAL POSTER AND BUTTONS
We also prepared posters and buttons to complement our main poster design. We aimed to capture a whimsical and fun sentiment with these assets.
These projects would not have been possible without the brilliance of Katrina Romulo, Jago Pang, Ashley Kim, Megan Wang, Grace Lee, and Tiffany Feng.
The following is work I produced as a member of the Marketing Team prior to leading the team. I helped execute designs for each event, which involved poster design and illustration. Special thanks to Meria Ogawa and Sasha Dimov for their mentorship.